Dave Jensen on Increasing Traffic To 27 Million Per Month

Written on the personal blog of Metro.co.uk‘s former Head of Development, Dave Jensen, who shares some insights of how they increase unique visitors from 9 million to 25 million uniques in a single year.


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Over the past 12 months Metro.co.uk has been on an amazing growth curve. Some of it is being in the right place at the right time for algorithm changes but a lot of it was planning and then execution of a growth (hacking) strategy.

To find out more about this incredible traffic increase, check out Dave’s 10 growth hacks that helped metro.co.uk achieve 27 million monthly visitors.